hello, welcome
to my portafolio

Elena Lara
Elena Lara
Immersive Experiences Designer
industrial and graphic design background
Barcelona, Spain
🇲🇽 Mexican
COLAB

Horaxtra

@hora.xtra

An app concept designed to help expat families discover extracurricular classes nearby while giving teachers an easier way to promote and manage their activities.

I worked on the complete user experience journey, from understanding user needs and simplifying onboarding flows to designing interfaces that feel intuitive, welcoming, and easy to navigate. The project focused on creating trust, reducing friction, and helping both parents and teachers connect naturally through the platform.

Wireframing User Testing Social Media Direction Video Content User Flow Design UX Research
PROJECTS
NFTs
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FILTERS
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SOCIAL MEDIA
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IMMERSIVE

NoMiris

NoMiris is an immersive installation that explores how histories of female resistance are remembered. The project aims to meet the strategic needs of Abraxás, our collaborative stakeholder, a group of researchers and artists developing a theatrical performance on historical memory. This project collaborates with Abraxás by providing a design approach that translates Amuleto into a user-center solution.

Methodology: Research through Design (RtD) with Critical Design, Lean Design.

Storyboard

hello, welcome
to my portafolio

Elena Lara
Elena Lara
Immersive Experiences Designer
industrial and graphic design background
Barcelona, Spain
🇲🇽 Mexican
ABOUT ME
TOOLS
  • Illustrator
  • Photoshop
  • Figma
  • Antigravity
  • Capcut
EDUCATION
Industrial Design 2018-2023
UANL, Monterrey, Mexico
Creation & Development of Immersive Experiences
LCI Barcelona 2025-2026

Over the past 6+ years, I've collaborated with creators, institutions, and brands to craft engaging experiences across phisical and digital plataforms.

I am passionate about fostering empathy through immersive technology, dedicated to exploring how our digital environments can act as bridges for genuine human connection insted of living in a compleatly digital world.

Designing for connection
in a Digital Era.
LANGUAGES
Spanish: Native English: Advanced Portuguese: Intermediate German: Learning

Akadem

@akadem.mx

I led social media strategy, community management, video editing, and paid campaigns to strengthen the brand’s digital presence and audience engagement.

During my time working with Akadem, I helped grow the Instagram community from 4k to 25k followers through content strategy, trend-driven reels, and consistent visual storytelling.

Social Media Strategy Community Management Short-Form Video Editing Meta Ads Campaigns Content Planning
NFTs

Exploring digital ownership and blockchain-based visual assets. Creating unique visual identities in the web3 space.

Web 3 Illustrations Procreate Tokens Blockchain
FILTERS

Augmented reality filters designed for social engagement. Enhancing digital interactions with playful and atmospheric designs.

Augmented Reality Spark AR Social Media Interactive Design 3D Modeling
SOCIAL MEDIA

Content creation and visual storytelling for brands. Engaging communities through curated and atmospheric media content.

Content Strategy Visual Identity Branding Community Management Copywriting

Select a project on the left page to view details.

Methodology Process
1
PHASE 1
FOUNDATION
2
PHASE 2
CONCEPT
3
PHASE 3
DEVELOPMENT
4
PHASE 4
ITERATION
Atmosphere

This project investigates the capacity of immersive design to function as a space for deep reflection against the disconnection between our user and historical narratives.

Quantitative Prototyping

The idea of this experiment was to gather quantitative data on user behavior by allowing the user to make the decision to look through the peephole. It is called the Conversion of Curiosity.

UX Design User Testing Design Research
CONTACT

Thank you for reaching this point!

I'm always open to discussing new projects, creative ideas or opportunities to be part of your visions.

ABOUT ME
COLAB
PROJECTS
IMMERSIVE
CONTACT